There's
a lot of
competition
in your business..
how do you
distinguish
yourself?
I.
Offer
a Superior
Product,
Superior
Service
|
Superior
Superior
products
sell themselves;
superior
service is
noticed and
rewarded.
To create
a superior
product
and or
service,
be clear
about your
vision
and know
what makes
your clients
happy.
Clarify
how you
can change
or enhance
your customer's
life.
If
you're
not sure,
ask.
Want
to stand
out? Have
people remember
you?
Then
be different.
Start by
offering
something
no one else
has: market
on your genuine
uniqueness
– the
product or
service people
can't live
without.
Now
target your
business
to a select
group who
need your
product or
service.
Finding
a niche protects
you from
the competition
and from
the twists
& turns
of the economy.
When
your logo,
letterhead,
website and
print ads
offer visual
impact, you
get noticed.
Impact can
be created
through
- color
- words
- graphics
- design
- a
message
that
makes
people
laugh
[which
is
way
more
effective
than
scare
tactics]
|
 |
Unless
you specialize
in design,
leave it
to the professional.
Professionally
designed
materials:
 |
- make
your
business
look
stable
- make
your
business
look
polished
- help
you
look
successful
&
bigger
- establish
a
sense
of
being
focused
|
